Moser Cover Art

Moser Cover Art Preview

Azuki partnered with Swiss luxury watchmaker H. Moser & Cie. to release Elements of Time, a limited-edition watch collaboration inspired by the Azuki anime universe. Each timepiece is tied to a Physical Backed Token (PBT), connecting Swiss horological artistry to the blockchain.

Azuki x Moser Site

Azuki x H. Moser

Mizuki x Opensea PFP

Azuki partnered with OpenSea to introduce Content Collectibles, a new type of content that allows fans to own pieces of the Azuki story. We kicked off this new category with a limited-edition series of mintable Mizuki shorts that can be displayed on the Collector's Profile.

Mizuki Opensea Link

Content Collectibles

Mizuki Card Tile

Our first mini shorts introduced Mizuki (Elemental #9195), a carefree member of the Water Domain. This short-form, social-first content series builds on the Azuki universe and is directed by Gensho Yasuda, one of the most influential indie animators. We hosted an art contest in tandem with the shorts to celebrate decentralized storytelling and IP building, where artists shared their own interpretations of Mizuki’s character. 

Art Contest Recap Blog Post Link

Mizuki Shorts YT Playlist

Mizuki Animated Shorts

ETC Capsule Black Hoodie

The Enter The Garden Capsule Collection showcased merch inspired by the Azuki anime anthology series. The collection debuted at Azuki’s Alley Escape afterparty during Anime Expo before selling out online.

ETG Capsule Shop

Alley Escape About

Enter The Garden Capsule Collection

AX Crunchyroll Thumbnail

We teamed up to make custom art for Crunchyroll's booth at Anime Expo 2025. 410,000 anime fans from over 65 countries attended the expo, bringing a $110M economic boost to Los Angeles.

Azuki x Crunchyroll

Telegram Shao Logo

We celebrated the launch of Azuki's official Telegram channel and Telegram’s new sticker marketplace with limited-edition sticker packs. 

Azuki Telegram Link

Telegram Stickers

AX Poster Square

An afterparty for Anime Expo LA, Alley Escape featured a full night of Azuki entertainment with performances from Qrion, juuku, and Made In Vietnam.

Alley Escape LA

Ep 2 Cover

Enter The Garden is a three-part anime anthology series produced by Azuki and Dentsu. In Episode 2 'Fractured Reflections', two sisters, Shao and Raizan, grow up together in the Alley, relying on each other to survive. But one day, Raizan vanishes. Shao searches for her, but years pass with no success. Then, carrying her sister's sword, Shao stumbles upon a mysterious torii gate and enters the unknown world of the Garden.

Character Design Link

Sisters Prequel Link

fractured reflections watch youtube link

Enter The Garden: Fractured Reflections

Shao Cover Art

Shao is a rebellious orphan girl who grew up in the Alley with her sister, Raizan. After Raizan vanishes into a mysterious world called the Garden, Shao embarks on a long journey to find her. This mini shorts series features slices of Shao’s life as she searches for Raizan, directed by Ben Dai, former Film Director at Blizzard Entertainment.

Shao YouTube Playlist

Sisters Animation

Shao Art Contest Recap

Shao Animated Shorts

TCG About Tile

Utilize the prowess of Raizan as a swordmaster or harness the strength of Shao and her allies to defeat your opponents in a strategic battle set in both the Alley and the Garden. Azuki TCG Alpha Starter Decks coming soon. 

TCG Pre-order

About the TCG

Azuki TCG

JD Cover

Our second mini shorts series was produced by the creative animation studio Otsu Labs, featuring the adventures of JD (Azuki #55) and his Beanz friend, Jay.

JD Shorts YT

JD Animated Shorts

Ep 1 Anthology Poster Square

Enter The Garden is a three-part anime anthology series produced by Azuki and Dentsu. The creative producer for the series is anime legend Goro Taniguchi, known for directing One Piece Film Red and Code Geass. 

In Episode 1 'The Waiting Man', Haru, a free-spirited skater, has always felt like a misfit in a world where she’s constantly told how to behave. One day, Haru meets T.K., a mysterious man sitting next to a vending machine, waiting for someone to appear.

Screen Rant Link

Azuki Kinu Blog Post

The Waiting Man Episode

Web3 and Anime Blog

ENTER THE GARDEN: THE WAITING MAN

Bobu Magic Logo

In collaboration with Hallway and Flashbots, Azuki brought AI Bobu to life for an unforgettable magic trick. Using TEE (Trusted Execution Environment) technology, AI Bobu engaged fans in real-time during the livestream, blending interactive storytelling with cutting-edge tech. This partnership allowed Bobu to perform magic tricks, including a surprise where participants' X accounts became part of the show.

Bobu Magic Show Full Vid

Bobu Magic Show Blog

BOBU MAGIC SHOW

BEANZ

BEANZ is a collection made up of 20,000 characters, introducing a new species to the Azuki universe. Azuki collectors were airdropped 2 Beanz for each Azuki they owned during the Garden Party in LA.

Gallery BEANZ

MagicEden BEANZ

BEANZ Instagram

BEANZ Twitter

BEANZ TikTok

Satoshi Hoodie Cover

Cover Art Poster

On October 31st 2008, Satoshi Nakamoto published the Bitcoin whitepaper, sparking a global revolution. On the same date 15 year later, we collaborated with the fashion brand SATOSHI NAKAMOTO to create the special edition Azuki x SATOSHI NAKAMOTO Enduro Hoodie with the first dual-chain Physical Backed Token (PBT) chip embedded in each.

Satoshi Decrypt coverage

Satoshi PBT magiceden link

Azuki x SATOSHI NAKAMOTO

Elementals trailer cover

Elementals cover art poster

Azuki Elementals is a collection of 20,000 characters within the four domains of the Garden: Earth, Fire, Lightning and Water. It also introduced Animals and Kid characters to the Azuki universe.

Elementals Gallery

Elementals MagicEden

Elementals Behind the Beans BTB

ELEMENTALS

jay x brown from animation

We collaborated with IPX, creators of the iconic LINE Friends brand, to release a limited collection of BEANZ-themed merchandise.

Beanz Browns Shop

Brown x Beanz MagicEden

BROWN x BEANZ

Mahomes Cover

We created 2 physical trading cards featuring 2x Super Bowl MVP Patrick Mahomes in the Azuki art style.

AZUKI x MUSEUM OF MAHOMES

Passport Cover

This series of community-led events spanned 5 locations: Hong Kong, Taipei, Melbourne, Shanghai and Tokyo. Attendees and supporters who minted the event NFT earned collectible stamps in their Azuki Collector’s Profile, while the funds supported local Azuki community groups in each city. 

Azuki Garden Tour

Azuki collection cover

Azuki is an anime-inspired collection of 10,000 characters designed by Steamboy, former Character Art Director for Overwatch.

Azuki Gallery

MagicEden Azuki

Azuki Twitter

Azuki Instagram

Azuki YouTube

AZUKI

Shao Cover

This short titled “Sisters” gives a glimpse into the backstories of Shao and Raizan, two main characters from Azuki.

Shao Lore Page

LORE #6: SISTERS

TTJ Cover

The Azuki Twin Tigers Jacket was our first apparel drop. Digital tokens were airdropped to all Azuki holders and could be redeemed for a one-of-a-kind silk, reversible bomber jacket. All royalties from the secondary market trading of the Twin Tigers Jacket token went towards supporting Stand With Asians, an AAPI-focused community fund.

OpenSea: TTJ

VOGUE: TTJ

TWIN TIGERS JACKET

BEANZ 101 Cover Art

BEANZ 101 gives a deeper look into the lovable, creative creatures of the Garden. Readers can learn more about the characteristics, life cycle, and culture of these sentient beans. 

BEANZ 101

LORE #5: BEANZ 101

vinyl gus spraypaint

The "Mind of Gus" vinyl was created in collaboration with SK Lam, a Hong Kong-based creative director and notable name in the designer toy world. BEANZ emblem collectors had the chance to win a free PBT-enabled vinyl, which could be scanned to reveal one of the seven sinful interpretations of Gus.

Mind of Gus MagicEden

MIND OF GUS VINYL

Mooncakes Package

We released an exclusive Mooncake Gift Box in partnership with K11 MUSEA, a Hong Kong-based cultural retail concept founded by Adrian Cheng (@LastKnightEth). Mooncakes are traditional Chinese delicacies consumed during Mid-Autumn Festival, and the Azuki x K11 mooncake set was inspired by the four Azuki elements: fire, earth, lightning and water.

K11 Mooncakes Hypebeast

AZUKI x K11 MOONCAKES

AMBUSH Cover

Ambush tile video poster

Our collaboration with AMBUSH®, a Tokyo-based streetwear label, is an homage to the deeply rooted commitment to design and culture that drives both brands.

AMBUSH Shop

Opensea: AMBUSH

Hypebeast: AMBUSH

PBT.io

AZUKI x AMBUSH®

Red Bull Cover

ORBR Cover art poster

Oracle Red Bull Racing purchased Azuki #8494 to create a character called Lei the Lightning Azuki. Lei became the first NFT to appear on an actual Formula One race car, driven by Red Bull Racing drivers Max Verstappen and Sergio Pérez during the 2022 Abu Dhabi Grand Prix.

Azuki Lei Landing Page

Yahoo! Finance: ORBR Partnership

AZUKI x RED BULL RACING x BYBIT

PBT 1

pbt-cover

We created the Physical Backed Token (PBT), an open source token standard that ties a physical item to a digital token on the Ethereum blockchain and allows collectors to verify ownership and authenticity of the physical item.

Physical Backed Token (PBT)

Property 1=line

LINE Cover art poster

Our partnership with IPX, creators of LINE Friends, kickstarted our venture to expand the BEANZ IP through content and physical products.

YAHOO FINANCE: LINE FRIENDS

BEANZ x LINE FRIENDS

Golden Skateboard

POS Cover art poster

Proof of Skate was an exhibition of the Azuki Golden Skateboards, which are notable for being the first use case of the Physical Backed Token (PBT). The Golden Skateboard auction set a new record for the most expensive skateboard ever sold.  

Yahoo! Finance - Proof of Skate

PROOF OF SKATE

Bobu Video 2

Bobu cover art poster

Bobu (Azuki #40) is a key character in the Azuki universe governed by ERC-1155 tokens. Holding Bobu Tokens is a way to join an experiment in decentralized IP management. The Bobu Committee, consisting of Azuki team and community-elected members, determines the proposals that go to a vote. All Bobu Token holders can vote on these proposals, shaping how Bobu's IP is used. 

Bobu.azuki.com

Opensea Bobu

Twitter: Bobu

BOBU THE BEAN FARMER

Ruins

The Ruins hold the mystery of the dragon and its connection to the Garden, a magical world in the Azuki universe.

The Ruins

LORE #2: RUINS

ERC721A Cover

We invented ERC721A, an improved implementation of the IERC721 standard that supports minting multiple tokens for close to the cost of one.

ERC721A

LA garden party cover

The Garden Party in Los Angeles featured performances by Wiz Khalifa and Tokimonsta. It introduced a first-of-its-kind "Check your wallet" live airdrop moment.

GARDEN PARTY LA

Hilumia

This map of Hilumia tells the story about a vibrant city that sits at the heart of the Garden and showcases various landmarks that were inspired by previous product drops and community badges.

LORE #3: HILUMIA

FTR Cover

The city of Hilumia was brought to life at our Follow The Rabbit event in Las Vegas and featured performances by Kenny Beats and community members, Juuku and SireDontPlay.

FOLLOW THE RABBIT LAS VEGAS

Bilibili cover

We partnered with Bilibili, the leading video platform among the young generation in China. Collectors that used their Azuki or BEANZ NFT as their Bilibili account PFP got a verified diamond badge on the app.

AZUKI x BILIBILI

Lore #1 Alley

The Alley was the first of a series of interactive experiences that tell the Azuki lore. This image of Shao (Azuki #187) in the Alley tells the story of how Azukis can take a magical red bean to reveal the torii gate and enter the Garden, a mythical world in the Azuki universe.

The Alley

LORE #1: ALLEY

Origin cover

This mural in the Alley tells the story of the Garden's origins, forged by the dragon, spirits and four elements: lightning, fire, earth and water.

Origin of the Garden

LORE #4: ORIGIN

Bobu NASA Cover

We sent Bobu (Azuki #40) to space via a Ledger on the NASA Crew-4 mission on a SpaceX rocket, which marks the first time an NFT has "gone to space.”

Bobu Space Proposal

BOBU NASA MISSION

Epik High cover photo for About Azuki page

Epik High

We partnered with K-pop sensation Epik High to design an Azuki visual set at Coachella 2022. 

EPIK HIGH AT COACHELLA

Enter the Alley Cover

During NFT NYC 2022, we created a two-day immersive buildout of "The Alley", with performances by Lupe Fiasco and Zhu.

ENTER THE ALLEY NYC

Azuki is a brand born at the intersection of art, technology, and internet culture. What started as a web3 project has evolved into a global community of artists and builders shaping original characters, stories, and experiences together. From digital collectibles to fashion and real-world events, Azuki is building a universe for digital natives drawn to what’s next.

Azuki x H. Moser & Cie

TCG Alpha Starter Deck

Ep.2 - Fractured Reflections

ep.1 - the waiting man

sisters

Azuki x Satoshi Nakamoto

beanz 101

line friends x beanz

origin of the garden

anthology series

world of azuki

View all projects

Badders

PEEKABOO, Flowdan, Skrillex, G-Rex